In the context of economic integration and
restructuring, marine economic development is becoming a
key strategy for many coastal provinces in Vietnam.
Quang Tri not only possesses geographical advantages but
also has unique historical and cultural heritage values
and a beautiful coastline, creating momentum for the
tourism and service industry to develop strongly,
contributing to promoting the marine economy.
Strategic location and resource advantages
Quang Tri has a coastline of about 75 km, located at the
intersection of the East-West Economic Corridor,
creating an important "gateway" connecting key economic
routes of the country. Not only possessing a beautiful
coastline, Quang Tri also has many historical relics and
landmarks bearing the mark of a heroic past and memories
of war.
Tourist destinations such as Vinh Moc, Con Co Island,
Cua Tung, Cua Viet, Gio Hai... are not only ideal
destinations for tourists but also evidence of the
intersection between nature and history. The combination
of natural and cultural elements creates a special
attraction for the tourism industry, contributing to
shaping the Quang Tri tourism brand on the tourism map
of Vietnam's central region.
This natural advantage not only helps expand trade links
but also creates favorable conditions for the
development of marine tourism - one of the key sectors
of the marine economy. This is considered a "compass"
for provinces such as Quang Tri to develop
infrastructure and services for marine tourism in a
systematic and sustainable manner.
2024 marked the beginning of a strong recovery for Quang
Tri's tourism industry after the difficulties caused by
the impact of Covid-19. Quang Tri welcomed more than 3
million visitors, including about 168,000 international
visitors, an increase of 48.6% compared to 2023. This
increase not only demonstrates the confidence of
domestic and international tourists in the destination
of Quang Tri but also affirms the effectiveness of
policies to support tourism recovery implemented from
the central to local levels.
In addition to the impressive growth in the number of
visitors, social revenue from the tourism industry also
shows signs of strong recovery with an estimated level
of about VND 2,400 billion, an increase of 31.8%
compared to previous year. These figures show that
tourism is not only a key economic sector but also an
important driving force for the development of the
marine economy and local economy. The growth in tourism
revenue has created many jobs, stimulated the service
industry, and attracted investment in infrastructure to
serve tourists, thereby contributing to creating a
long-term and sustainable economic value chain.
Currently, tourism establishments in Quang Tri have
stepped up updating and innovating tourism products to
meet the increasingly diverse needs of tourists. Not
only focusing on traditional beaches such as Cua Tung,
Cua Viet, Gio Hai...the proince has also developed new
forms of tourism such as eco-tourism, community tourism,
historical-cultural tourism...
Diversifying tourism products helps Quang Tri not only
expand its customer base but also create a sustainable
competitive advantage in the context of the region
having many potential destinations.
Marine tourism development strategy
Although Quang Tri has many natural strengths and
cultural values, the province’s tourism industry still
faces many challenges. One of the main issues that needs
to be addressed is the lack of uniformity in the quality
of tourism infrastructure, from transportation,
accommodation, to ancillary services.
To attract tourists to Quang Tri, there needs to be
specific solutions such as promoting investment in
infrastructure, improving urban landscapes,
restructuring traditional tourist areas and applying
technology to tourism management. Thereby, the
province’s tourism image will be enhanced, contributing
to creating a positive spillover effect for the
development of the marine economy.
2025 is identified as the key period for building the
province's sea tourism brand. Therefore, Quang Tri
province will promote investment in building coastal
transport infrastructure and tourism service facilities,
ensuring the convenience of tourists when traveling and
experiencing key tourist areas. Projects such as the
coastal road with a total investment of VND 2,060
billion will be the main driving force to promote the
connection of local economic, business and tourism
centers.
Organize communication campaigns and tourism promotion
at domestic and international fairs to position the
brand “Quang Tri Tourism - Destination of nature,
history and passion for discovery”. The work of building
the image of Quang Tri tourism is carried out
synchronously between online and offline information
channels, thereby spreading the message of a safe
tourist destination, rich in professional products and
services.
Develop new tourism products, combining cultural,
historical and natural elements. In particular, develop
themed tours, linking sea tourism and domestic tourism,
creating rich and unique tourism experiences. In
addition, it is necessary to focus on developing
high-end tourism services and tourism support services
such as cuisine, shopping, entertainment services... to
improve the quality of tourists' experiences.
Strengthen training courses for officials and employees
working in the tourism industry on professional
knowledge, foreign languages and customer service
skills, ensuring that each destination has complete
services that meet the expectations of modern tourists.
In general, Quang Tri tourism industry with its
geographical advantage, beautiful natural coastline and
unique cultural and historical values is facing the
opportunity for outstanding development. The outstanding
figures of 2024 along with the development orientation
for 2025 have affirmed the strong vitality of the
tourism industry, not only contributing to promoting the
development of the marine economy but also becoming a
driving force to comprehensively promote the local
economy.
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